Identity & Collateral




Print, Environmental & 3D




Illustration




Web & Motion



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Wish I Was 3 cover
Wish I Was 3 spreads
Wish I Was 3 spreads
Wish I Was 3 spread details
Wish I Was 3, coloring with happy New Yorkers


Wish I Was 3

The purpose of Wish I Was 3 is to reconnect adults with their youth. To achieve this, a giant 24 × 36 inch coloring book was created and taken around New York City to be colored in, doodled on and scribbled all over. The coloring book provides the opportunity to turn objects and events from daily life into celebrated and colorful self-expressive experiences. Themes from the coloring book include couples and sex, alcohol, cars, fashion, coffee and elements from old advertisements. It was done in collaboration with Zeynep Orbay.

Our coloring book won a Merit award from the Art Director’s Club and was also a semi-finalist in the Adobe Design Achievement Awards. Yay!